Distracted-driving program needs eyes on the street
A light-weight saving lives
The remaining Garners — Lowell, Julie, daughter Alexandra — knew they needed to do one thing to handle unsafe and distracted driving amongst youngsters.
Julie Garner works for an advert firm referred to as the Martin Company in Richmond, Va.; she is aware of how one can create campaigns. What they got here up with is impressed: Challenge Yellow Gentle. The easy idea is contained within the challenge’s slogan: “Make a video. Win a scholarship. Save a life.”
The venture holds two competitions yearly: one for highschool college students, one for school college students. First place in every class will get a $5,000 scholarship, with $2,000 for second place, $1,000 for third.
Successful movies are was public-service spots by the Advert Council and distributed to 1,600 tv stations. The movies must be 25 or fifty five seconds to allow them to be used as 30- or 60-second PSAs.
Poll reveals driving fears of millennials, Gen Z
What’s your greatest worry? Is it spiders, snakes, heights, loss of life or possibly public talking? In line with a ballot carried out by Penn Schoen Berland on behalf of Ford Motor Co., millennial and Technology Z …
Brothers Sam and Wrenn Senser of Louisville, Neb., received the faculty competitors for his or her function reversal of deer driving a automotive whereas younger folks — faces buried of their smartphones — cease in the midst of the street. Sam, who attends Metro Neighborhood School in Omaha, used his grandfather’s deer mounts as movie props.
“It’s a method to honor the reminiscence of Hunter,” stated Lowell Garner, “and, hopefully, assist avoid wasting lives.”
