Distracted-driving program needs eyes on the street

A light-weight saving lives

Late in June 2007, Lowell and Julie Garner acquired the decision each dad or mum dreads: “There’s been an accident. Your son is within the hospital. It’s severe.” Hunter Garner, sixteen, was respiration, however little extra. Early the subsequent day, the choice was made to take Hunter off life help. However his story wouldn’t finish there: His mother and father would take classes from his automobile-crash loss of life and switch it into Project Yellow Light. This system asks teens to make movies on the risks of distracted driving whereas giving them the prospect to earn scholarship money.

The remaining Garners — Lowell, Julie, daughter Alexandra — knew they needed to do one thing to handle unsafe and distracted driving amongst youngsters.

Julie Garner works for an advert firm referred to as the Martin Company in Richmond, Va.; she is aware of how one can create campaigns. What they got here up with is impressed: Challenge Yellow Gentle. The easy idea is contained within the challenge’s slogan: “Make a video. Win a scholarship. Save a life.”

The venture holds two competitions yearly: one for highschool college students, one for school college students. First place in every class will get a $5,000 scholarship, with $2,000 for second place, $1,000 for third.

Successful movies are was public-service spots by the Advert Council and distributed to 1,600 tv stations. The movies must be 25 or fifty five seconds to allow them to be used as 30- or 60-second PSAs.

Poll reveals driving fears of millennials, Gen Z

Poll reveals driving fears of millennials, Gen Z

What’s your greatest worry? Is it spiders, snakes, heights, loss of life or possibly public talking? In line with a ballot carried out by Penn Schoen Berland on behalf of Ford Motor Co., millennial and Technology Z …

 

Slowly however absolutely, sponsors have joined. In addition to the Advert Council, there’s Mazda and its public relations man, Dean Case, who helps arrange the competitors and discover the judges (this 12 months, judges included Autoweek editor Wes Raynal). Even Mazda’s younger Mazda Highway to Indy drivers are concerned—this yr, teen racer Ben Albano offered Challenge Yellow Gentle with a test for $four,600, raised from a highschool karting competitors.
The 2015 contest’s prime movies have been chosen from almost 600 entries. They’re startlingly good — some humorous, some critical. “No One Should Text While Driving,” by Marlowe Lexvold of South Haven, Minn., took first in the highschool division for his animated movie of a penguin sledding down an icy hill on its stomach, pulling out a telephone to textual content after which plowing into the snow. He’s off to Savannah Faculty of Artwork and Design this fall.

Brothers Sam and Wrenn Senser of Louisville, Neb., received the faculty competitors for his or her function reversal of deer driving a automotive whereas younger folks — faces buried of their smartphones — cease in the midst of the street. Sam, who attends Metro Neighborhood School in Omaha, used his grandfather’s deer mounts as movie props.

Go to projectyellowlight.com to see the movies. The web site additionally has data on methods to enter the 2016 competitors and the right way to donate to the trigger.

“It’s a method to honor the reminiscence of Hunter,” stated Lowell Garner, “and, hopefully, assist avoid wasting lives.”

 

Source link

Translate »