A brand new examine reveals key details about the results of auto exhibits
We’ve had regional, national and native automotive reveals for a very long time now — just about since we had vehicles. However do auto exhibits actually encourage folks to make a purchase order? In keeping with the Auto Shows of North America, an trade group for present executives and producers, the reply is (not surprisingly) sure.
ASNA teamed with Foresight Analysis to be taught extra in regards to the individuals who come to auto reveals and why they’re there. For “The Energy of Auto Reveals” examine, hundreds of individuals, each present attendees and non-attendees, have been surveyed to search out out their automobile-shopping for intentions and emotions concerning the native auto present.
It was discovered that fifty seven % of auto-present attendees are available in the market for a brand new automobile for as much as 12 months after the present; fifty one % of attendees say that the auto present helped affect their choices.
These are a few of our favourite vehicles, and ladies, from the 2015 North American Worldwide Auto Present in Detroit.
ASNA experiences many individuals use auto reveals to cross-store and evaluate autos with out having to go to seller tons or surf the Internet. Additionally, in some instances, they will fully expertise a car via trip-and-drive occasions. Not all reveals supply a experience-and-drive alternative, however in line with Lou Vitantonio, chairman of the Cleveland Auto Show and president of ASNA, trip-and-drive occasions will probably be extra prevalent sooner or later.
The usage of new know-how in show stands in addition to takeaways — issues the patron can maintain — may even rise sooner or later, ASNA predicts.
“The Energy of Auto Exhibits” research shall be shared with automakers and the organizers of small auto exhibits as a approach to improve attendance numbers and assist manufacturers enhance engagement.